Watching the Live Earth Concerts on the TV today revealed the interesting spectacle of TV presenters engaging in a spot of bear baiting with the performers by asking them what exactly they were doing to reduce their carbon footprints.
Now the life of a rock star as exemplified wonderfully by Spinal Tap is not exactly well known for it's frugality or lack of excess. Presumably keeping a Harem full of eager groupies must incur some sort of carbon cost. There's all that huffing and puffing with the groupies for a start.
Then there is the obligatory private jet for those that have truly "made it", and the limousines, and all those guitar and voice amps left on standby just in case inspiration strikes. There's also the cost of heating the outdoor swimming pool at the mansion of course and having James the Butler fill it for you.
Such an example our rock gods set us. How will we live up to it?
Of course we should not be too cynical. The cause is indeed a worthy one. Only those who truly have disappeared up their own backsides still refuse to accept the evidence of man made global warming. So the only real question is will we all start really grappling with the problem and do something about it?
The interesting thing is that actually such action makes a lot of economic sense. For the individual there can be quite good savings to be had from switching of lights, insulating the house etc etc. And of course for the Christians among us they can also pat themselves on the back that they are following the Bible encouragement to husband the earths resources.
For companies who develop the new technologies there are potential vast new markets. Indeed some have talked about us being on the verge of a second industrial revolution. Those countries who really adopt the new approaches and develop new industries may find themselves riding the crest of this wave.
And for those who don't? Welcome to the world of rising oil prices. Welcome to the world of insecure power supplies. Welcome to the world of paying more for your energy and seeing your money fritter away through your uninsulated walls. Welcome to a world of wars and famine.
The problem is that this is not something that just some of us can tackle. All around the globe a new reality will need to be grappled with. If this does not happen then we should fear for the kind of world that we will leave to our children and to their children.
So don't laugh too hard as the rock stars struggle to tackle their "carbon footprints" - at least they are out there with the message and beginning to try to do something.
"er No need to fill the pool tonight James. I'm only having a couple of groupies round so we''ll make do with the jacuzzi!"